How important is it that you feel represented by your energy brand? We think it’s crucial that all our customers feel they are part of our brand, and our community, but we’re keen to see if you agree. For us, every day is a school day, so please be honest.
We service over 800K households in the UK, and our customer demographic varies wildly from 88-year-old widow, George, up in the Scottish highlands, through to The Forrester family of 7 in deepest Devon, and everyone in between. We’re keen to get your input as to how we’re doing as a brand, in terms of representing our broad range of customers. Are we getting it right?
To give you a flavour of our brand campaigns, here are six new adverts that are running across YouTube, Facebook and Instagram right now. What do you think?
Utilita POWER UP
Utilita Smart Score
Utilita PAYG Energy
We are also due to introduce the ability to add your preferred gender pronouns to your account, if you’d like to. Gender pronouns are the words we use to refer to someone without using their name. You're probably very familiar with the pronouns “he” and “she.” These terms fit some people, but not everyone identifies with them.
The pronouns you choose will be added to your account and we will use them to refer to you when you speak to us on the phone. This new feature is completely optional and you can edit or remove your pronouns at any time.
It would be great to hear your thoughts on this and whether it’ll be beneficial to customers?
We’re looking forward to reading your comments!