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  • Join Date: Nov 2020
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    Inclusivity in our marketing – how are we doing?
    09-06-21

    Hi everyone!

    How important is it that you feel represented by your energy brand? We think it’s crucial that all our customers feel they are part of our brand, and our community, but we’re keen to see if you agree. For us, every day is a school day, so please be honest.

    We service over 800K households in the UK, and our customer demographic varies wildly from 88-year-old widow, George, up in the Scottish highlands, through to The Forrester family of 7 in deepest Devon, and everyone in between. We’re keen to get your input as to how we’re doing as a brand, in terms of representing our broad range of customers. Are we getting it right?

    To give you a flavour of our brand campaigns, here are six new adverts that are running across YouTube, Facebook and Instagram right now. What do you think?

    Utilita Savings



    Utilita POWER UP



    Utilita Top-up



    Utilita Smart Score



    Utilita PAYG Energy



    PAYG Energy



    We are also due to introduce the ability to add your preferred gender pronouns to your account, if you’d like to. Gender pronouns are the words we use to refer to someone without using their name. You're probably very familiar with the pronouns “he” and “she.” These terms fit some people, but not everyone identifies with them.

    The pronouns you choose will be added to your account and we will use them to refer to you when you speak to us on the phone. This new feature is completely optional and you can edit or remove your pronouns at any time.

    It would be great to hear your thoughts on this and whether it’ll be beneficial to customers?

    We’re looking forward to reading your comments!

    Thanks again,

    Team Utilita
  • Join Date: Mar 2021
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    09-06-21

    @Rebecca hi there i think its very important in what you are saying i think utilita do a great job overall on everything no complaints at all best move i made going to utilita thankyou
  • Join Date: Nov 2020
    Posts: 240
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    09-06-21

    @Woody10 - Hi Woody! That is so good to hear! It's so important for us to ensure we're getting it right! Thanks for giving us your feedback, we really appreciate it 🤩

    How are you finding the Utilita Community? Are you finding it helpful and good space to get information?

    ​​​​​​​Rebecca
  • Join Date: Dec 2020
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    10-06-21

    Hi Rebecca
    Im very happy with Utilita and i know if i ever have a problem i just contact them via Facebook and they respond quickly 😊
  • Join Date: Nov 2020
    Posts: 240
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    10-06-21

    @Anna Great to hear Anna, do you think we're getting 'inclusivity' right, as mentioned in the post above? We want to make sure our customers are happy with how we're doing it 💗
  • Join Date: Mar 2021
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    14-06-21

    Hi Very pleased with service great company to be associated with
  • Join Date: Nov 2020
    Posts: 240
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    15-06-21

    Quote Originally Posted by Flipper1 View Post
    Hi Very pleased with service great company to be associated with
    Fab to hear, @flipper 😀 - How are you finding it here on the Utilita Community so far?
  • Join Date: Mar 2021
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    15-06-21

    Interesting
  • Join Date: Nov 2020
    Posts: 240
    Thumbs Up
    Received: 142
    Given: 196

    15-06-21

    @Flipper1 Great to hear! 😀 If you have any Q's you can use the 'Ask the question' widget on the homepage to ask away!

    We'd also love you to introduce yourself at the 'Introduce Yourself Thread'- you can also read about our other Utilita Community Members there too! 🤗

    Hope you are enjoying the sun!
    Last edited by Rebecca; 21-06-21 at 09:39.
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